Proof + Presence.GROWTH STRATEGY & EXECUTION
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SELECTED EXPERIENCE / INSIDE THE BUSINESS

Good work.
A story worth sharing.

These projects come from my work inside businesses as a growth leader, co-founder, partner, and brand lead. Different businesses, different needs. The common thread is finding what matters and carrying it into useful work.

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Vision Building Group logo

CONSTRUCTION / DIRECTOR OF STRATEGIC GROWTH

An existing strength.
Easier to find.

As Director of Strategic Growth at Vision Building Group, I oversaw a complete rebrand and multiple website redesigns. The aim was to make the firm’s strengths easier for the right clients to recognize.

That reached beyond the website: social, digital, print, promotional materials, vehicles, and outreach to industry professionals. The story needed to reflect the construction work and experience behind it.

What the work involved

  • Developing dedicated Middle Tennessee positioning for church construction, an existing capability that had not been actively marketed as a service pillar.
  • Developing case studies and producing reels, photography, and tours.
  • Connecting brand presentation with outreach to industry professionals.

A dedicated service page and regional content gave church construction a clear place in the firm’s digital presence. It was about telling the story of work the business already knew how to do.

Homepage evolution

EARLIER HOMEPAGE / WIX PREVIEW

Earlier VBG homepage with a construction video background, broad trust-focused headline, and residential and commercial links.
A broad message across residential and commercial work.
View full screenshot

CURRENT HOMEPAGE

Current VBG homepage with specific Middle Tennessee commercial-construction positioning, Construction Intelligence messaging, and a clear project inquiry button.
A focused commercial offering and a clearer path to inquire.
View full screenshot

Earlier design preserved in Wix; current homepage captured from the live site. Shown at the same desktop width.

Site-wide Google Search visibility

+71%Google Search impressions
+61%Google Search clicks

June to August 2026 compared with June to August 2025. Source: Wix Analytics Google Search reports. Rounded, site-wide changes. They do not isolate church construction or prove one initiative’s impact. Search impressions and clicks are not leads, revenue, or overall website-traffic growth.

Visit VBG Read the church planning guide
Elite South Real Estate logo

MIDDLE TENNESSEE / REAL ESTATE

A website with
a job to do.

As Broker & Co-Founder of Elite South, I designed the firm’s website and led its social presence and general marketing. I knew the questions buyers and sellers brought to the business, and wanted the website to be useful to them.

The design brought property search, local guides, seller tools, and marketing content into one place, with ways to explore and take the next step.

What the work involved

  • Hands-on website design and organization.
  • Social channels and general marketing.
  • A digital presence built around property information, local context, and seller resources.
Smoker’s Abbey logo

RETAIL & HOSPITALITY / PARTNER, NASHVILLE & GALLATIN

The day-to-day.
And what comes next.

As a partner in Smoker’s Abbey’s Nashville and Gallatin businesses, I worked alongside my partners on day-to-day operations and the next stages of growth.

My involvement spanned purchasing and inventory, pricing, customer experience, operations, the addition of a bar, and expansion planning. Being inside the business meant looking at the customer experience and the decisions supporting it together.

What the work involved

  • Working with partners on purchasing, inventory, pricing, and operating priorities.
  • Helping develop the bar experience and support growth across Nashville and Gallatin.
  • Assisting the Austin and Memphis openings under franchise-style agreements, separate from my Tennessee partnership.

This is hands-on ownership experience, shaped by the shared work of partners and teams. It is the perspective I bring to working with other owners.

Visit Smoker’s Abbey
Building Masters logo

BUILDING MASTERS + INVENT COMMUNITIES / PARTNER

A stronger business.
Built on relationships.

As a partner in both Building Masters and Invent Communities, I helped shape how the businesses showed up in their communities. I was a public face for both, developing relationships and building the trust behind the work.

My role connected business development and community outreach with rebranding, website development, social media, and events. Alongside my partners and teams, I helped broaden our offerings and support expansion into Chattanooga and Huntsville.

The story is about more than a new look. It is about helping people understand a business, earning their trust, and maintaining the relationships that help it grow.

Explore the relationship-led growth story
SymbionHEALTHCARE / EARLIER EXPERIENCE

HEALTHCARE / NATIONAL BRAND & CAMPAIGN

A national brand.
One connected story.

Earlier in my career, I led a national rebrand for Symbion Healthcare, bringing together the “Simply. Healthcare.” positioning, the “ten.” brand platform, and Open Door Surgery patient education.

The scale was different, but the question was familiar: what do people need to understand, and what should they do next? The website, cultural platform, and animated patient campaign show how that thinking carried into the work.

View the rebrand & campaign

WHAT CARRIES FORWARD

Useful work.
Understood by your team.

Good work does not always explain itself. Sometimes a business needs a clearer story; sometimes the process behind it needs attention. I start by understanding what you have built and what would make a useful difference.

That experience shapes how I work today: find the real strength, agree on a practical priority, and leave your team with something they understand. At Proof + Presence, that can mean growth strategy, a better workflow, or a sensible use of AI and tools. The aim is useful support your team understands.

Discovery includes its scheduled follow-up conversation to work through the roadmap. Implementation, documentation, formal training, and ongoing support are agreed separately around the project.

Selected experience from my in-house, founder, and partner roles at VBG, Elite South, Smoker’s Abbey, Building Masters, Invent Communities, and Symbion Healthcare. These roles inform the approach at Proof + Presence; they are not agency client engagements.

GOOD QUESTIONS

A little more
clarity.

Can you help us put a plan into practice?

Yes. If you need direction first, discovery provides a practical starting point. Focused projects can address growth, operations, or AI and tool adoption. We agree on the problem, responsibilities, deliverables, and price before work begins; implementation is separate from the fixed-fee discovery packages.

Can you show our team how to maintain the work?

That matters to me. When we scope implementation, we agree on the handoff, documentation, and any formal training your team needs. Discovery includes its stated follow-up conversation; it does not include implementation or formal training.

Is this just for construction and real estate?

No. Owner-led small businesses are the focus. My experience spans construction, real estate, retail, hospitality, and healthcare. We start with your business and whether I can be useful. I do not assume that you need every service.

LOCAL ROOTS. A WIDER REACH.

Rooted in Middle Tennessee.
Available across the U.S.

Starting close to home in Middle Tennessee and Huntsville, Alabama. Working remotely with owner-led businesses across the country.

NO POLISHED PITCH NEEDED

Tell me what’s good.
And what could work better.

You don’t need to know which service to ask for. Tell me about your business, and we’ll talk through where I can be useful. Discovery starts at $995; growth, operations, and AI tool projects have their own agreed scope and price.

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